MD Anderson Cancer Center Associate Director, Marketing in Houston, Texas

Position Title: Associate Director, Marketing

Department: Marketing

Division: Institutional Advancement

Reports to: Director, Marketing Operations and Planning

Salary Range: Minimum $94,800 - Midpoint $118,500 - Maximum $142,200

Mission Statement

The mission of The University of Texas M. D. Anderson Cancer Center is to eliminate cancer in Texas, the nation, and the world through outstanding programs that integrate patient care, research and prevention, and through education for undergraduate and graduate students, trainees, professionals, employees and the public.

Summary

Support the strategic growth of branding initiatives in cultivating internal and external stakeholder relationships, developing and managing plans, sharing and collecting best practices, and providing direction and oversight for the program and personnel. This role impacts institutional business growth regionally, nationally and globally and aligns to institutional marketing strategies.

Co-Branding

  • Provides brand education, on boarding and account management of co-branded affiliate relationships

  • Oversees best practices of program, ensuring that there is timely reporting and communication across internal and external clients and across the division

  • Cultivates strong, sustainable relationships across marketing and branding counterparts as well as agency partners as appropriate

  • Works with business analytics and Marketing colleagues to conduct analysis and periodic reviews of brand and affiliate measurements of brand awareness.

  • Nurtures solid relationships across key internal and external stakeholders

  • Provides direction to staff regarding brand reviews

  • Stays abreast of market updates, brand trends and best practices and socialize learning

Institutional Branding

  • Assists in the development and execution of the global, institutional brand platform, ensuring the organization is galvanized around the brand vision, position and strategy.

  • Incorporates insights from brand health and competitive intelligence to create an effective, profit-maximizing positioning for the institution, nationally and internationally.

  • Assists in developing global analysis and periodic reviews of the brand, competitive, category, customer and consumer trends to enhance the brand's equity, financial contribution and marketplace performance.

  • Stays abreast of brand trends and best practices and socialize learning

  • Supports brand leadership as needed on brand presentations and projects

  • Supports on budget forecasts and management with particular emphasis on ROI of brand-related initiatives

  • Tracks, manages, and reports expenses for branding programs

  • Works with support staff as well as vendors and to provide ongoing communication of assignments, projects, and budgets

  • Provides direction and oversight for the program and personnel/support staff

  • Provides additional marketing/branding consultation and support as assigned

Budget and Support Staff/Vendor Management

  • Supports on budget forecasts and management with particular emphasis on ROI of brand-related initiatives

  • Tracks, manages, and reports expenses for branding programs

  • Works with support staff as well as vendors and to provide ongoing communication of assignments, projects, and budgets.

  • Provides direction and oversight for the program and personnel/support staff

Other Duties as Assigned

  • Provides additional marketing/branding consultation and support as assigned

Required Education:

Bachelor's degree in Healthcare, Marketing, Business or related field.

Preferred: Master's degree in Marketing, Business, Health Administration or related field.

Required Experience:

Ten years experience in marketing and business planning to include three years of management experience.

It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html

Additional Information

  • Employee Status: Regular

  • Minimum Salary: US Dollar (USD) 94,800

  • Midpoint Salary: US Dollar (USD) 118,500

  • Maximum Salary : US Dollar (USD) 142,200