MD Anderson Cancer Center Communications Program Manager- Integrated Media (Social Media) in Houston, Texas
The mission of The University of Texas MD Anderson Cancer Center is to eliminate cancer in Texas, the nation, and the world through outstanding programs that integrate patient care, research and prevention, and through education for undergraduate and graduate students, trainees, professionals, employees and the public.
The primary purpose of the Communications Program Manager, Integrated Media position is to support MD Anderson's social media strategy and presence through education and training for MD Anderson faculty and staff, as well as content development focused on highlighting our experts.
The ideal candidate will have background in science writing and/or healthcare/medicine/pharma, and experience developing digital content ( e.g. writing and video). Experience managing social media for a brand or organization and/or experience training people to use social media preferred.
Social Media Program/Project Management:
Manages social media programs and content projects directed toward and/or highlighting physicians, researchers, students, trainees, referring providers and other health care professionals, in alignment with organizational and Strategic Communications priorities and content strategies.
Develops content with MD Anderson faculty and experts and posts to organizational social media accounts, including Facebook, Twitter, LinkedIn, Doximity, Instagram, YouTube, and other new and emerging social media platforms.
Manages MD Anderson's social media/digital presence at relevant oncology conferences (including some travel).
Collaborates with colleagues to ensure strategic alignment and brand messaging integration.
Routinely develops content for, monitors and responds to customers via organizational social media platforms.
Addresses online customer service reviews/complaints through response and collaboration with Patient Advocacy, Risk Management, Legal Services, Human Resources and associated departments.
Writes and reviews content for physicians, researchers, students, trainees and other health care professionals interacting with MD Anderson's social and digital properties through presentations, training materials, social media posts, blog posts, infographics, animation scripts, and other materials.
Translates clinical/medical/science information into relevant, compelling and readable content for a variety of audiences. Clear, consistent writing and editing in all work products.
Command of Associated Press and MD Anderson style. Proactively tracks down content ideas.
Optimizes content for search engines.
Counsels and educations colleagues and internal customers regarding social media and communications best practices.
Acts as a consultant to MD Anderson experts and faculty members participating in social media.
Develops training curricula and educates faculty and staff on use of social media platforms and tools, as well as best practices.
Develops and maintains relationships with client group(s) to better understand roles and processes.
Routinely attends face-to-face meetings with client leadership, attends key customer meetings and is available for consultation, as needed.
- Consistently tracks and analyzes success of program, projects and initiatives, provides regular status reports and identifies as well as solves potential problems and makes data-based decisions and recommendations to guide social media planning and content development.
- May direct work of senior communications specialists, interns/externs, external service providers and contracted personnel.
Other duties as assigned
Education : Bachelor's degree in English, Journalism, Public Relations, Communications or related field.
Experience : Six years of experience in public relations, communications, writing/editing or related field. With preferred degree, four years of required experience. May substitute required education degree with additional years of equivalent experience on a one to one basis.
Must pass pre-employment skills test as required and administered by Human Resources.
It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html
Requisition ID: 156047
Employment Status: Full-Time
Employee Status: Regular
Work Week: Days
Minimum Salary: US Dollar (USD) 73,000
Midpoint Salary: US Dollar (USD) 91,000
Maximum Salary : US Dollar (USD) 109,000
FLSA: exempt and not eligible for overtime pay
Fund Type: Hard
Work Location: Remote (within Texas only)
Pivotal Position: No
Referral Bonus Available?: No
Relocation Assistance Available?: No
Science Jobs: No