MD Anderson Cancer Center Marketing Program Manager in Houston, Texas

Marketing Program Manager

Location: United States, Texas, Houston, Houston (TX Med Ctr) at

Marketing/Communication at

Marketing & Public Relations 710601

Requisition #: 116291

Theprimary role of the Marketing Program Manager is to guide the strategy,development and implementation of marketing programs to support the growth of brand, regional and demand advertisingby developing targeted marketing and advertising efforts to drive patientdemand, maintain awareness and support institutional initiatives.

Essential Functions

Assist Associate Director of DemandMarketing in the development and execution of MD Anderson’s marketing efforts bycreating advertising programs that are effective and results-driven whilecontinuously optimizing to meet and exceed institutional goals. Build andfoster strong relationships with agency partners, internal stakeholders,physicians, caregivers, patients and colleagues across the Marketing departmentand Institutional Advancement.


Lead efforts in the development and execution of national andregional brand

and demand advertising plans that reach consumers at the righttime with the

right messages.

As institutional priorities are determined, help to develop,manage and track

multi channel marketing and advertising campaigns thatalign with marketing

and advertising programs, as well as initiativesacross IA.

Assist with developmentand tracking of marketing budgets, vendor payments

and budget reconciliation.

Assist with integrating market research efforts, strategy andinitiatives into

advertising executions.


Assist withcreative strategy direction, media planning and execution of

assigned advertising campaigns across all platforms: TV, videos, digital, search,

print,radio and outdoor.

Lead regularproject status and collaboration meetings across multiple agencies

and internalstakeholders.

Collaborateacross the IA division to build and implement content to deliver the

right content, at the right time, to the right audience.

Trackseffectiveness of marketing programs and campaigns based on patient

volume andreport regularly to operations and business leadership.

Work inpartnership with the Cancer Network to build cohesive plans.

Assist theMarketing Department in the continued education of the value

marketing/advertising with leadership, key stakeholders and constituents across

the institution.

Serve on assignedcommittees to represent marketing in institutional priorities

Other duties as assigned.

Required: Bachelor's degree in Marketing, Business, Communications, Advertising or related field. Five years project management experience in marketing, communications and advertising.

Preferred Experience: Brand management experience, extensive healthcare experience, strong grasp of digital advertising, agency experience and agency management experience strongly preferred.

It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law.